Regional Sales Manager – Cast Polyurethane (APAC)
- Coverage: Southeast Asia, China, South Korea & Japan
- Travel: ~50% across the region
- Location: Ideally Singapore (flexible across Asia depending on candidate)
Job Details
We are partnering with a global specialty chemicals leader in polyurethane systems to appoint a Regional Sales Manager for their Cast Polyurethane (CPU) portfolio across APAC. This is a high-impact, individual contributor role reporting directly to the CEO, with full ownership of regional growth, partner network development, and key customer relationships.
Your Role
- Drive and execute the regional sales strategy for Cast Polyurethane systems
- Identify and develop new business opportunities and growth segments
- Build, manage, and optimize a strong distributor and partner network across APAC
- Develop and maintain relationships with:
- Elastomer processors
- OEMs and industrial manufacturers
- Application-focused customers (rollers, wheels, wear parts, etc.)
- Lead commercial execution, including:
- Pricing strategy
- Quotations and distributor pricing structures
- Contract negotiations
- Provide accurate sales forecasts and monitor performance against targets
- Deliver market intelligence on competitors, pricing, and regional demand trends
- Work closely with technical and laboratory teams to deliver application-driven solutions
- Support customer issue resolution and after-sales engagement
- Represent the business at industry exhibitions, technical seminars, and customer events
- Maintain and manage customer and prospect pipeline data
Job Requirements
- Degree qualified with 8+ years of experience in Cast Polyurethane systems
- Strong understanding of:
- Elastomer systems and applications
- Industrial and application-driven selling
- Proven track record in multi-country APAC sales management
- Experience working with distributors and channel partners
- Strong commercial acumen with exposure to:
- Pricing
- Forecasting
- Market development
- Excellent communication, negotiation, and stakeholder management skills
- Ability to operate independently in a regional, multicultural environment
- Willingness to travel extensively (~50%)
- Fluency in English; Asian language capability is a strong advantage
Why This Role
- Direct reporting line to CEO → high visibility and influence
- Ownership of a strategically important APAC portfolio
- Opportunity to build and shape regional distributor networks
- Exposure to high-growth industrial and elastomer markets
Please be advised that due to the considerable number of applications we receive, we are only able to contact candidates who meet our client’s requirements.
We appreciate your understanding and wish you the best in your career endeavors.
Sathiyarajan Vinayagamani – SaVi
EA Personnel KAH Reg No: R1216080
EA License No: 23C1889
Industrial Cluster: Chemicals Industrial OEM-Machinery-Equipment
Sectors: Industrial OEM Specialty Chemicals
Job Cluster: Commercial
Expertise & Skill Sets: B2B Business Development Key Account Management sales Sales Management
Job Location: APAC
City: Singapore
Work Type: Hybrid
Currency: SGD
Salary Unit: Annual
Salary Min: 160000
Salary Max: 220000
Employment type: Permanent
